WASHINGTON (AFP) - These new chips will be both edible and readable.
Procter and Gamble announced that its Pringles potato chips will include printed words and images in a "variety of colors."
The Cincinnati, Ohio consumer products giant said it was using a "revolutionary" technology for the designs, which will include "fun facts" and animal designs as well as questions and answers from the Trivial Pursuit game.
"This technology is the first-of-its kind in the US to be used on food," the company said in a statement. "The technology uses food coloring and doesn't alter the delicious taste of this popular snack."
The company is teaming up with Hasbro, which makes the Trivial Pursuit game, and will use 2,400 trivia questions and answers from six different Trivial Pursuit Junior categories randomly printed on the potato crisps.
The first Pringles Prints will roll off the assembly lines in June, with Trivial Pursuit chips available in August.
"Pringles is the leader and founder of the stacked crisp category and now we're taking it to a whole new level," said Jamie Egasti, vice president of the firm's North America snacks division.
"With the introduction of Pringles Prints, we have developed a new way to delight consumers by adding fun and excitement to one of kids' favorite lunchtime snacks while delivering incremental volume growth for our customers."
Friday May 21, 2004
A billboard adverising Tecate beer at an undetermined location is seen in this undated handout file photo. Several Hispanic lawmakers and activists called on a beer distributor Friday, May 14, 2004, to pull the billbaord ads, saying the ads and their tag line, 'Finally, A Cold Latina,' are offensive and propagates negative Hispanic stereotypes. 'These kind of ads promote sort of racist stereotypes of Latina women,' said Zelenne Cardenas, who organized a rally near one of the billboards in Los Angeles Friday. 'As a Latina, I'm tired of being portrayed as sort of a hot-to-trot woman.' (AP Photo/Rep. Roybal-Allard)
